the News in Nigeria
For most Nigerians, the electronic media are more
accessible and affordable than print, according to available statistics.
Radio is cheap and available everywhere in local languages. It takes
precedence over the television because of the countrys epileptic
power supply, the readership culture, literacy level, and the cost.
the literacy awareness skewed in favor of the South, most Northerners
clutch a portable radio wherever they go to keep informed. After
all, information is power. In most offices countrywide, workers
have small radios as companions in addition to reading newspapers.
Radio, perhaps, plays the most important role in the information
consumption pattern of most Nigerians, followed by the television
where visuals often tell the story even when words are not understood.
The print medium brings up the rear.
the English-language print press is venerable and vibrant. It has
contributed tremendously to moving Nigeria toward democracy. But
for Nigerias ordinary people, print is problematic for several
reasons: incessant cover price increases, low purchasing power,
and the low level of formal education. In contrast, the cheap, local-language
papers are booming.
summary, the consumption dichotomy is based on formal education.
Radio is the most widely consumed medium in Nigeria and on the North-South
divide, a higher percentage consumption is in the North while the
South has the higher consumption of television, newspapers, and
magazines. The educated elite tend to stay informed through multimedia-newspapers,
magazines, television, Internet, and radio.
(VOL. 48, No. 12)Overline Overline Overline
OverlineHeadline Headline Headline