Rich News Diet Is A Forgotten Luxury
During the 1950s and ’60s, when Uruguay still boasted
a large, moderately prosperous middle class, it was very common
for middle-income families to buy two newspapers a day, one in the
morning and another in the afternoon. This luxury has long been
forgotten. Now even people who belong to the cultural elite do not
buy newspapers every day. Instead, many watch the 9 p.m. news on
one of the three privately-owned TV channels, buy a weekly or a
foreign publication, and buy El País on Sundays.
secret of the success of the Sunday El País is very
simple: When you buy the newspaper, you cast your lot and can win
a car. So the independent El País, which is still the
largest newspaper in the country, prints 70,000 issues on Sunday,
while during the week it has a circulation of no more than 25,000.
comes the Opus Dei-affiliated El Observador Económico (average
circulation 10,000), which is read mostly by yuppies and business
entrepreneurs. Third-largest is La República, a sensationalist
leftist paper directed by Federico Fassano, a controversial figure
who has been involved in many libel suits. La República
is the unofficial mouthpiece of Uruguay’s largest political party,
the leftist Broad Front. The smallest paper is the right-wing Ultimas
Noticias (circulation 2,500), owned by the Unification Church.
two weeklies, the independent Búsqueda (circulation
6,500-7,000) and the leftist Brecha (5,500-6,000) have small
but loyal audiences. The former is read mostly by the wealthy and
by politicians; the latter is read by university students.
newspapers are in retreat, and many people have become bored with
shallow TV news coverage, radio journalism is thriving. The morning
news programs have a very large listening audience. Of the principal
radio programs, the leading one may be “En perspectiva,”
which airs on the radio station El Espectador. El Espectador is
followed very closely by Sarandí. Other successful journalistic
programs are broadcast by the stations Radio Carve, Nuevo Tiempo,
Montecarlo, and Imparcial.
a small group of well-educated people read foreign newspapers on
(VOL. 48, No. 12)Overline Overline Overline
OverlineHeadline Headline Headline